Advertising on receives over 1 Million unique visitors and 520,000 page views per month and rates in the top 10 of all major search engines for gay senior related information.

As the baby boomer generation gets older, gay seniors are one of the fastest growing and most un-addressed markets, often having higher disposable income than heterosexual seniors (up to 60% higher according to US research). In the US alone, the Gay market is said to be worth $610Bn in 2005 (Witek Combs/Packed Facts).

According to estimates, the population of gay seniors in America alone is just under 3 million; and by 2020, as gay baby boomers reach their 60s and 70s, it could climb to nearly twice that as seniors are projected to make up 25% of the gay community. There are estimated to be a similar number when this trend is projected on the European market with major gay populations concentrated in the UK, France, Germany, Spain, Benelux and Scandinavia. is an attractive opportunity for advertisers who wish to reach this increasingly affluent group. According to Jupiter Research Older adults (ages 50-64) are expected to more than double in size from 2001 to 2007 - from 3.7 million in 2003 to 35.4 million in 2007. The over 65s account for 7.6 million in 2003 but are expected to surge to 16.3 million by 2007, representing a substantial, and profitable, market. In 2011, the "baby boom" generation will begin to turn 65, and by 2030, it is projected that one in five people will be age 65 or older.

FREE White Paper "The Gay Senior Oportunity" If you are considering advertising to the gay seniors market, then you can obtain our free White Paper which includes information on on the market dynamics. Email with your contact details and organization.

Link Exchanges only exchanges links with sites that are relevant to the needs of mature gay men and their admirers. If your site is not specific to this market sector then please see the paid entry categories below.

Newsletter Advertising
The GrayGay Newsletter is issued twice monthly and contains news, information and updates of interest to mature gay men and their admirers. Text format advertising (max 250 characters) is available from $25 per insertion. HTML Banner Advertising also available fromm $50 depending on size and complexity.

Free entry

Name and address listing and reviews of the following categories relevant to mature gay men and admirers are free:-

  • Bars/Clubs
  • Restaurants/Cafés
  • Saunas/Baths
  • Organizations/Groups
  • Gay senior services (e.g. retirement communities and care services)

Featured Entry
Businesses and organisations that qualify for free entry can obtain a featured entry which gives priority listing and a promotional logo 250x100 pixels for $/€50 per year.

If your buisness qualifies, click here to add a listing

Paid Entry

Gay Hotels and Guest Houses
Gay accommodations, including those not specifically aimed at the senior gay men or their admirers but welcoming them as guests - such as gay hotels, apartments and guest houses - can obtain a listing for $20/€20 for a one year listing.

Professionals & Services
The following will be charged at $25/€25 for 1 year inclusion

  • Professionals (doctors, lawyers, accountants, etc.)
  • Services (financial, real estate, shopping, travel agents etc.)

Other advertising
The following will be charged at $50/€50 for 1 year inclusion

  • Any service or business not specifically for gay seniors/admirers as rated by the readers of the GrayGay Guide and verified from other sources.

Banner Advertising
Banner advertising with a 120x60 GIF on the Index page of is available for at

Left Margin (Two available) $100/€100 for 1 month inclusion.
Top Margin (One available) $200/€200 for 1 month inclusion.

Banner advertising with a 120x60 GIF in the content pages of (e.g. The GrayGay Guide to California) is available for at $25/€25 for 1 month inclusion (position negotiable).

Inclusion of paid for listings does not give any control over the editorial policy of and we reserve the right to refuse advertising and remove advertisers if we receive unsatisfactory reports from customers.

Payments can be made in advance via Pay Pal using a credit card or via Bank Transfer.

Complete the form below to apply to add your advertisement.

For all paid listings or advertising
Name of business
Zip/Post Code
Opening Times
Contact Person
Advertisement type

Banner advertising

Banner advertising

Number of Rooms double single

Room Rates (average double/twin room)

High Season Dates
/ to /

High Season Rates
From to USD per night
Low Season Dates
/ to /
Low Season Rates
From to USD per night
Facilities (choose) pool jacuzzi mini-bar
full breakfast continental breakfast
welcome drink free cocktails
shower en suite bath en suite
garden balcony
hi/fi video/dvd kitchen
Host/Manager Name
Professionals & Other Services
Accreditations (professional bodies, qualifications etc)
Description of Services (including relevance to mature gay men)


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Links page
Print and TV commercials featuring mature gay men
Paintings, drawings photographs & movies
Fact and fiction for gay seniors and admirers
All gay cruises and gay cruise groups
Safe and succesful dating guide
Reviews and ratings of the major and senior dating sites
Chat & video chat systems for interacting with friends or lovers
Events for mature gay men and admirers
Health, and medical treatments for mature men/admirers including Viagra
Gay history through the ages
Gay financial planning
Fun and funny sites for seniors and admirers
Email-based mailing lists for mature gay men and admirers
Movies on DVD and VHS featuring mature and younger gay men.
Magazines and CDs about mature men
Social, political and support organizations
Gay social and ageing research
Gay retirement communities
Gay and senior orientated links, search and portals
Fun T-shirts and other merchandise
How to get the best deal, gay travel, vacations, guides
Erotic and amusing travellers stories.
Gay and senior orientated accomodation and vacations.
Porn Video & DVD with mature men.
Sites offering galleries of pics, personals, chat, etc.,


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